Exploring the key success factors of films: a survival analysis approach

This paper investigates the key factors that contribute to success of movies. By using sentiment and survival analysis, this study classified 1,038 movies according customer comments movie characteristics compared number screening days, primary measure movies, between groups. Based on analysis film reviews (i.e., positive, negative, neutral), days showed significant differences (1) positive neutral groups, negative (2) density (|positive—negative comments|) (3) drama action, comedy, (4) domestic foreign films, (5) G-Rated R-Rated, R-Rated X-rated films.